ATLANTA, Georgia– The Southern Intercollegiate Athletic Conference (SIAC) announced a new branding that will include a new logo, pillars, positioning and slogan for the league.
SIAC partnered with branding agency SME in 2018 to embark on a rebranding initiative that would allow SIAC to re-establish its brand in order to best represent the current position and future of its member institutions. . “SIAC is a decorated conference with over 100 years of prosperity. For 108 years, they have created a community focused on cultural advancement, inclusion and equality, while fostering an environment of fierce sports competition. It was essential that this rebranding celebrates all that SIAC has accomplished in its 108-year history, while also positioning the brand for its next 100 years of success. This rebranding symbolizes what SIAC ultimately stands for, a conference that empowers its members to develop personally in all aspects of their lives, ”said Conor O’Flaherty, CEO of SME.
As the first SME project on behalf of Historically Black Colleges and Universities (HBCUs), Commissioner Moore saw SIAC as the ideal solution for this project. “When we began this effort to re-examine both the SIAC brand, one of our goals was to explore how best to cultivate and calibrate the brand in a way that reflects how SIAC would like to be viewed. and defined in the 21st century. Said Commissioner Moore.
In addition to a new logo, the new branding includes the development of the fundamentals of the conference, including its brand pillars, personality, messaging and the “Leaders Rise Here” platform. SIAC knew that if a new logo was to be created, a new slogan should also accompany it. “Every day our office is charged with helping to create and maintain an environment where young men and women can enter our institutions, learn, grow, develop and build their character as they navigate both the the academic and athletic challenges they all face, ”said SIAC Commissioner Moore. “It is through this process that the end result will be the development of self-fulfilling college graduates who will be empowered to step into the world and assume the roles of servant leaders, passing on to the next generation of future servant leaders. . It is this aspiration that has largely served as the inspiration for our new slogan “Leaders Rise Here”.
The strength of the league is, in large part, attributed to the success of member institutions. “SIAC has long identified itself as thoughtful leaders in interuniversity sports,” said Leighton Batiste, SIAC Associate Marketing and Partnerships Commissioner. “With our diverse group of alumni, students and fans, we are working to ensure that we both highlight the future of our league with a modern brand. With this in mind, specific logos in the colors of the SIAC institution have been developed to allow fans to present their conference while simultaneously representing their institution.
Students and fans will see changes in all facets of the organization, including the website, all social media channels, merchandise and team communications starting September 1, 2021.