British Music Embassy Reveals SXSW 2022 Lineup

The British Music Embassy, ​​SXSW’s venue for British music stars, today announces its selection of the best new British music. BBC and DIY artists Priya Ragu, the Wet Leg and Yard Act feature, plus BBC Music presenting 2021 Artist of the Year Self Esteem and YouTube star Strawberry Guy.

Acclaimed jazz collective Steam Down, grunge-pop singer-songwriter Baby Queen and genre duo Nova Twins join them for a bill that spans 12 showcases and will be a triumphant in-person return for one of SXSW’s most renowned destinations.

SXSW range

Anna B Savage, Baba Ali, Baby Queen, Beauty Sleep, Buzzard Buzzard Buzzard, CHERYM, CMAT, Dani Larkin, Eliza Shaddad, Ferris & Sylvester, Fourrure, Gallus, George Riley, Grace Cummings, Hamish Hawk, Hamzaa, Jamie Webster, Jelani Blackman, Jockstrap, Joesef, Katy J Pearson, Les Lathums, Liz Lawrence, Los Bitchos, Low Girl, Low Hummer, Mace The Great, Max Pope, MEMES, ME REX, Moonchild Sanelly, Nova Twins, Penelope Isles, Poppy Ajudha, Priya Ragu, Red Rum Club, Roe, Ruth Lyon, Self Esteem, Sinead O’Brien, Steam Down, Strawberry Guy, Talk Show, Walt Disco, Wargasm, We Were Promised Jetpacks, WH Lung, The Wood Burning Savages, Working Men’s Club, Court Act

The British Music Embassy’s 12 showcases run from Saturday March 12 to Saturday March 19, split between four daytime shows and eight nighttime shows. It is also the British Music Embassy’s largest presence at SXSW. In 2022, the Embassy has grown from a 250-person venue to the 700-seat Cedar Street Court, providing a bigger-than-ever platform for the exceptional and diverse artistic talent for which British music is known.

The British Music Embassy also offers networking opportunities for those looking to make business connections around the world, with a week-long program of panels and roundtables featuring top music executives and experts. British industry.

The British Music Embassy is brought to you by the Association of Independent Music (AIM), BBC Music, Association of British Record Companies BPI, Department for International Trade, MMF Accelerator Scheme, PPL, PRS for Music and PRS Foundation, in association with ATC, Marshall, Production Park, Belfast City Council and media partners DIY Magazine and LICKS Magazine.

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