AOB’s 28th Annual Pre-CRS Seminar Adds New Panel
Albright and O’Malley and Brenner
Country radio consultants Albright and O’Malley and Brenner added a new session on how sales and programming can create brand integration in station events and programming. A panel of branding experts will cover everything from concept to execution to help attendees develop programming and sales benefits.
VP/Consulting Partner Becky Brenner commented, “Attendees will leave with an understanding of best practices and the ability to reach prospects and decision makers who spend money. This expert panel includes Emily Evans, Vice President of Strategic Initiatives at CMA, Lindsay Bertelli, Owner and President of REACH, and Wasserman Music, Vice President of Branding Chappel McCollister.
Evans, Bertelli and McCollister join the previously announced “The Next Generation of Connected Country Listeners” panel with Futuri Founder/CEO Daniel Anstandig. Guests will also enjoy a performance by BMLG Nashville newcomer Laci Kaye Booth.
The AOB team will present the first highlights of their 16th annual online perception study, “Roadmap 2022”. Analysis of data from thousands of P1 countries from the United States and Canada will focus on the state of country music and country radio, as well as social media and technology.