7th Avenue District branding process starting in August

The Downtown Advisory Council for the City of Hendersonville will bring in Greenville consultants, Arnett Muldrow & Associates, to guide the community vision and branding process for the 7th Avenue District on August 9 with a series stakeholder roundtables and a public comment meeting, according to a July 15 press release.

All are invited to a public meeting at 7 p.m. at the City Operations Center, 305 Williams St. Specific stakeholder roundtables for business owners, landlords and residents near 7th Avenue and the Green Meadows neighborhood will be held before the public meeting.

Organizers are asking the public to book the roundtables to receive feedback from those in and around the district. A meeting schedule as well as an option to provide feedback virtually can be found on the project page: hendersonvillenc.gov/7thave

Traffic is moving along 7th Avenue Monday afternoon.

The project is expected to be completed in the fall, in time for the launch of Phase 1 of the 7th Avenue streetscape, which will provide pedestrian and stormwater improvements on 7th Avenue from Grove Street to the train tracks.

Arnett Muldrow has 20 years of working in downtown planning, community development and branding with more than 500 communities in 40 states and five countries, including with Hendersonville in 2007 to create the “H” logo that represents downtown, according to the statement.

The consultant selection process was led by the Downtown Hendersonville Advisory Council and a sub-committee comprised of council members, 7th Avenue stakeholders and residents of the nearby community of Green Meadows, who interviewed three consultants about their experience with the branding, community, and fair engagement processes.

The Friends of Downtown Hendersonville and the Downtown Advisory Council exist to identify, preserve and enhance key factors that contribute to the authentic small-town urban character of historic downtown Hendersonville, according to the press release. . Organizational projects are identified, assessed and prioritized based on their potential to enhance and support an entrepreneurial environment and downtown livability, the statement said.

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